Maximizing Profit: The Art of Staging Your Land for Sale

By
June 29, 2023

Taking the time to stage your land is more important than most think. A small amount of effort can go a long way in winning a top dollar sale.

Maximizing Profit: The Art of Staging Your Land for Sale

As a Land Specialist, I am often asked, "How can I make more money when selling my land?" One surprisingly effective strategy is through the art of land staging, which involves strategically preparing and presenting your land to make it more appealing to potential buyers. Although staging is more commonly associated with homes, it can also be employed effectively for land sales. Here are several steps you can take to enhance your land's value and increase your profit margins.

1. Understanding Your Market

Firstly, it is essential to understand your market and potential buyers. We help you to determine if your land is more likely to appeal to a developer, a family seeking to build their dream home, or for that perfect hunting/recreational retreat. Knowing your potential buyers' needs and wants can help you highlight the most attractive features of your land and are just some of the things that set us apart from other brokerages.

2. Clean Up

Just like a house, the land also needs to be clean and well-presented. Remove any trash, debris, and unsightly brush. A clean, well-maintained piece of land can indicate to potential buyers that the property has been well cared for, which can add to its appeal.

3. Highlight Natural Features

If your land has any natural features like a stream, mature trees, or scenic views, these should be highlighted. Clear away any obstructions that could be hiding these appealing characteristics from sight. Remember, such features can add considerable value to the land.

4. Bush Hogging

Although you're selling land, not a home, a little landscaping or bush hogging can go a long way. Our expertise in the land market gives us the knowledge to know when mulching equipment or a bush hog needs to be brought in to improve not only the appeal of the property but also the usability of the land. Also, the landowner could plant some wildlife mast producing/fruit trees as well for the hunting property. Furthermore, consider maintaining the grass at a decent height to provide a pleasing and neat appearance.

5. Display Potential Uses

You want potential buyers to visualize the possibilities your land can offer. Consider placing markers or signs to indicate potential uses like where a house could be built, where a driveway could go, or where a garden could be set up. This can help buyers imagine the potential of the land.

6. Access and Boundaries

Ensure that access to your property is clear and the boundaries are well marked. Uncertainty about where one's property begins and ends can be a significant deterrent for potential buyers. Consider getting a professional land survey if your boundaries aren't clearly marked.  All properties need ample entry ways and access from the public County Road or Highway. A nice gate and landscaped entryway always sets a property apart. Sometimes improved road surface material is needed in order that a property can be accessed during inclement weather. Any of these improvements really set a great first impression.

7. Professional Photography

Just as with home sales, high-quality, professional photos can significantly improve your land's marketability. We include photos taken at different times of day and during different seasons to provide a comprehensive view of the property.

8. Pricing

After your land is staged, it's time to consider pricing. Ensure your pricing is competitive, but don't undersell your property. An appropriately priced piece of land is more likely to sell quickly than an overpriced one.

9. Marketing

Use your staged land and professional photos to market the property effectively. At United Country Double Creek Land and Homes, we go the extra mile to highlight the features you’ve enhanced through staging in our marketing materials, online listings, and conversations with potential buyers.

Staging your land may take a bit of time and investment upfront, but the potential returns make it a worthwhile endeavor. Remember, the aim is to help potential buyers visualize the value and potential of your land, and staging is a powerful tool to do just that. As a Land Specialist, I’ve seen the impact this strategy can have on both the speed of sale and the final sale price. So, consider staging your land for the best possible return on your investment.