Maximizing Profit: The Art of
Staging Your Land for Sale
As a Land Specialist, I am often asked, "How can I make more money
when selling my land?" One surprisingly effective strategy is through the
art of land staging, which involves strategically preparing and presenting your
land to make it more appealing to potential buyers. Although staging is more
commonly associated with homes, it can also be employed effectively for land
sales. Here are several steps you can take to enhance your land's value and
increase your profit margins.
1.
Understanding Your Market
Firstly, it is essential to understand your market and
potential buyers. We help you to determine if your land is more likely to
appeal to a developer, a family seeking to build their dream home, or for that
perfect hunting/recreational retreat. Knowing your potential buyers' needs and
wants can help you highlight the most attractive features of your land and are
just some of the things that set us apart from other brokerages.
2. Clean
Up
Just like a house, the land also needs to be clean and
well-presented. Remove any trash, debris, and unsightly brush. A clean,
well-maintained piece of land can indicate to potential buyers that the
property has been well cared for, which can add to its appeal.
3.
Highlight Natural Features
If your land has any natural features like a stream,
mature trees, or scenic views, these should be highlighted. Clear away any
obstructions that could be hiding these appealing characteristics from sight.
Remember, such features can add considerable value to the land.
4. Bush
Hogging
Although you're selling land, not a home, a little
landscaping or bush hogging can go a long way. Our expertise in the land market gives us the knowledge to know when mulching
equipment or a bush hog needs to be brought in to improve not only the appeal
of the property but also the usability of the land. Also, the landowner
could plant some wildlife mast producing/fruit trees as well for the hunting
property. Furthermore, consider
maintaining the grass at a decent height to provide a pleasing and neat
appearance.
5. Display
Potential Uses
You want potential buyers to visualize the
possibilities your land can offer. Consider placing markers or signs to
indicate potential uses like where a house could be built, where a driveway
could go, or where a garden could be set up. This can help buyers imagine the
potential of the land.
6.
Access and Boundaries
Ensure that access to your property is clear and the
boundaries are well marked. Uncertainty about where one's property begins and
ends can be a significant deterrent for potential buyers. Consider getting a
professional land survey if your boundaries aren't clearly marked. All
properties need ample entry ways and access from the public County Road or
Highway. A nice gate and landscaped entryway always sets a property apart.
Sometimes improved road surface material is needed in order that a property can
be accessed during inclement weather. Any of these improvements really
set a great first impression.
7.
Professional Photography
Just as with home sales, high-quality, professional
photos can significantly improve your land's marketability. We include photos
taken at different times of day and during different seasons to provide a
comprehensive view of the property.
8.
Pricing
After your land is staged, it's time to consider
pricing. Ensure your pricing is competitive, but don't undersell your property.
An appropriately priced piece of land is more likely to sell quickly than an
overpriced one.
9.
Marketing
Use your staged land and professional photos to market
the property effectively. At United Country Double Creek Land and Homes, we go
the extra mile to highlight the features you’ve enhanced through staging in our
marketing materials, online listings, and conversations with potential buyers.
Staging your land may take a bit of time and investment
upfront, but the potential returns make it a worthwhile endeavor. Remember, the
aim is to help potential buyers visualize the value and potential of your land,
and staging is a powerful tool to do just that. As a Land Specialist, I’ve seen
the impact this strategy can have on both the speed of sale and the final sale
price. So, consider staging your land for the best possible return on your
investment.